Design & Print
Graphic Design • Menus
After changing managements, Aroma Royal Thai Cuisine wanted to update their branding. We redesigned their menu to fit more items, be more legible, and have a more modern look. We chose a typeface that can easily be read and looks clean, and also added images of food on the menu.
We maintained the elements of the Aroma Royal Thai Cuisine that was already established which includes the colors black, gold, and maroon. We also worked with a quad-fold style brochure since they had a lot of new food items they wanted to include on the menu.
Website Revisions • Promotions
Aroma Royal Thai Cuisine already had a website built, but sought to get it updated. Using the website that already existed, Restaurant Marketing Services cleaned up the format of the pages to make it look neater, and updated the online menu according to the new menu items.
We also added a new tab for “Online Ordering” that linked to Aroma Royal Thai Cuisine’s online ordering platform.
Additionally, we highlighted their ongoing promotions on their home page: 10% off Tuesdays – Thursdays for Take-Out and 15% off Tuesdays – Thursdays Dine-In. This helps generate traffic for their site.
Facebook • Instagram • PPC Ads
Similar to the other restaurants we worked with, Aroma Royal Thai Cuisine wanted to make an impact on social media. We created a Facebook and Instagram for them, and went through our social media checklist to make sure their profiles were optimized completely.
Afterwards, we carefully planned out social media posts for the upcoming months and created graphics for it. We also incorporated posts that related to Thai holidays since this was a Thai restaurant. Again, for special events, we boost posts on both platforms so that people who are interested in Thai food but don’t know about Aroma Royal Thai Cuisine can plan a visit.
Search Engine Optimization
Local SEO • Google My Business
Aroma Royal Thai Cuisine opted for Local SEO, which means having their business listed on popular platforms like Yelp and Google My Business. We helped them cross-check all the platforms they were listed on, updated their business information, and made sure everything was accurate.